There are claims that Facebook is oversaturated with advertising and marketing content, and there could be truth to it. Instagram boasts 58 times more engagement per follower than Facebook. You would think that Facebook would have similar marketing potential, when in fact the opposite is true. Reach seems to not only be easier to obtain on Instagram than on Facebook, once obtained, but it is also more valuable.Ĩ0% of users follow at least 1 business or brand, which means that it’s the platform where most users are likely to continue doing so.īusinesses that have realized this and have already begun marketing on Instagram claim that they get up to 37% of their total impressions from Instagram Stories.
Needless-to-say, Instagram, predominantly used on mobile and by adults, played a big part in this shift.Īnd we’re only starting to get the picture. You may recall that last week, we explained the significance of Google’s decision to favor mobile versions of websites/pages in search results, making mobile responsive design more important than ever. This makes it the second most engaged social network after Facebook. Over 60% of users log into Instagram daily, most of them to post stories. It’s this behavior that has made Instagram a major influencer in its own right. Not because of the number of users but because of their behavior. From a purely business perspective, Instagram has become the New World of social media marketing.
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